# Tera Ads

> Connect Shopify, Meta Ads and Google Ads, and see sales, ad spend and estimated profit on one screen. Free to start. AI reports and ad drafts are coming soon.

Tera Ads (spelled with one r) is at https://teraads.co. It is made by Tera Labs.

## Canonical facts
- What it is: It connects to your Shopify store, Meta Ads and Google Ads, works out profit from your store’s orders after returns, and marks the campaigns that are wasting money. It keeps all of it up to date through the night. It reads your accounts and doesn’t change your ads.
- Not to be confused with: Tera Ads (teraads.co, one r, made by Tera Labs) is a profit dashboard for Shopify brands. It isn't Teads, Adsterra, TerraLeads or Terra.
- Who it is for: Shopify brands that run Meta Ads and Google Ads. Built in India first, for cash-on-delivery and return-to-origin (RTO) realities and rupee pricing; brands anywhere can use it.
- Accounts it connects: Shopify for orders and sales, Meta Ads and Google Ads for spend and campaigns, and Google Analytics for site traffic. Returns (RTO) come in when you connect Shiprocket. Google Ads connects through a manager-account invite that you accept in Google Ads.
- How profit is worked out: Store sales minus product cost, ad spend, shipping, payment fees, returns and refunds. Product cost comes from the margin you set for your business; until you set one, Tera Ads uses 70%. Returns are counted in the month the order was placed, so recent months keep changing until returns settle, after about 45 days. It’s an estimate to steer by, not your bank balance.
- How fresh the numbers are: New Shopify orders arrive about a second after checkout. Meta spend refreshes every 30 minutes and Google Ads spend every hour, day and night. Each screen shows when it last updated, and Home tells you when a source stops syncing.
- Why numbers differ from Meta Ads Manager: Meta and Google each count sales their own way, and both can claim the same order. Tera Ads counts sales from your store. Anything that comes from Meta or Google is labelled as reported by them.
- Does it change ads: No. Tera Ads reads your accounts to show your numbers. Changes to budgets, ads or your website always need your approval.
- Free plan: One business with your Shopify store, Meta Ads and Google Ads connected: profit after returns, every campaign in one table, and the Google and Meta deep dives. No card needed. Paid plans with AI reports and ad drafts are coming soon.
- Use from Claude, ChatGPT and other assistants: Not yet. Tera Ads Connect, which lets Claude, ChatGPT and other assistants read your Tera Ads numbers, is coming next. Until it launches there is no connector to set up. Your ChatGPT or Claude subscription won’t pay for the AI inside Tera Ads.

## Plans and prices
From the live price list, the same one shown at https://teraads.co/pricing. Prices are in Indian rupees; visitors outside India pay in US dollars, shown in brackets.
- Free: ₹0/month · 1 business · available now, no card needed
- Starter: ₹999/month (outside India: $19/month) · 1 business · up to 10 AI reports or ad drafts a month · coming soon, can’t be bought yet
- Growth: ₹1,999/month (outside India: $39/month) · 1 business · up to 30 AI reports or ad drafts a month · coming soon, can’t be bought yet
- Scale: ₹2,999/month (outside India: $79/month) · 3 businesses · up to 90 AI reports or ad drafts a month · coming soon, can’t be bought yet
No plan guarantees sales or profit.

## Not available yet
- AI reports: A plain-English report on what changed and what to try next, with paid plans.
- WhatsApp alerts and briefs: An alert when something breaks and a short brief each morning, from a Tera Ads number. Reply with a question in plain words.
- Morning email brief: Yesterday’s profit, spend and what to look at, in your inbox.
- Changes you approve: Suggested changes wait for your OK, then run inside your safety caps, with one emergency stop for everything.
- Small fixes on autopilot: Opt in with your own limits. Bigger changes still wait for your OK.
- Use it from your AI: Ask Claude, ChatGPT or Cursor about your ads and real profit.
- Mac app download: Today’s profit in your menu bar, one click away.
- Customer inbox: Questions and comments from your customers in one place, with replies you approve.
- An agent team: Specialist agents for creatives, audiences and budgets that work together and report to you.
- More platforms: More ad and store platforms after Meta, Google and Shopify.

## Key pages
- [Home](https://teraads.co/): what Tera Ads does.
- [How it works](https://teraads.co/how-it-works): connecting accounts and reading the numbers.
- [Pricing](https://teraads.co/pricing): the live price list.
- [Tera Ads Connect](https://teraads.co/connect): using Tera Ads from AI assistants (coming soon).
- [Questions](https://teraads.co/faq): short answers.
- [About](https://teraads.co/about) and [Editorial standards](https://teraads.co/editorial-standards): who writes the blog and how facts are checked.
- [Blog](https://teraads.co/blog), [RSS](https://teraads.co/feed.xml), [JSON Feed](https://teraads.co/feed.json), [Full brief](https://teraads.co/llms-full.txt).

## Comparisons and tools
- [Free profit calculators](https://teraads.co/tools): free, no sign-up, each with the formula and a worked example in rupees.
- [True ROAS after RTO calculator](https://teraads.co/tools/true-roas-after-rto): What is my ROAS once returned orders are taken out?
- [Break-even ROAS calculator](https://teraads.co/tools/break-even-roas): What ROAS do my ads need to break even?
- [COD vs prepaid profit calculator](https://teraads.co/tools/cod-vs-prepaid-profit): How much more does a prepaid order earn than a COD order?
- [Shopify profit dashboards for India, compared](https://teraads.co/compare): Tera Ads and six other tools side by side, as of October 2026. Written by Tera Ads; every fact about another product links to its own page.
- [Tera Ads vs Triple Whale](https://teraads.co/compare/triple-whale): Triple Whale suits you if you spend across many channels and want attribution modelling and an AI that acts in your ad accounts.
- [Tera Ads vs BeProfit](https://teraads.co/compare/beprofit): BeProfit suits you if you run several shops or sell on Amazon and want them in one P&L.
- [Tera Ads vs TrueProfit](https://teraads.co/compare/trueprofit): TrueProfit suits you if you advertise beyond Meta and Google, or run print-on-demand, and want ad spend from every platform.
- [Tera Ads vs Lifetimely](https://teraads.co/compare/lifetimely): Lifetimely suits you if repeat customers drive your business and you need lifetime value and cohort reports.
- [Tera Ads vs UpProfio](https://teraads.co/compare/upprofio): UpProfio suits you if you want GST-aware profit and COD against prepaid margins, and don't mind a very new app (no reviews yet).
- [Tera Ads vs Financify](https://teraads.co/compare/financify): Financify suits you if most of your orders are cash on delivery and you want delivery and RTO costs per order and per city.

## Blog

### Profit and ROAS
- [How to Increase Average Order Value Without Hurting Conversions](https://teraads.co/blog/aov-increase-tactics): A higher order value spreads shipping, fees and ad cost over more revenue. The tactics that raise AOV for D2C brands, the maths behind them, and how to test each.
- [Blended CAC: How to Calculate Customer Acquisition Cost for D2C](https://teraads.co/blog/blended-cac): Blended CAC is all marketing spend divided by all new customers. How to calculate it, how it differs from paid CAC, and how to judge it against margin and payback.
- [Break-Even ROAS: The Formula, With RTO and a Worked Example](https://teraads.co/blog/break-even-roas): Break-even ROAS is 1 divided by your margin, but only if the margin is honest. The formula with shipping, payment fees and RTO, worked through in rupees.
- [CAC Payback Period: How Long Until a New Customer Pays Back?](https://teraads.co/blog/cac-payback-period): CAC payback is the months a customer's contribution takes to repay what you spent to acquire them. How to calculate it for a D2C brand, and what's healthy.
- [Cohort Analysis on Shopify: See Whether New Customers Come Back](https://teraads.co/blog/cohort-analysis-shopify): Cohort analysis groups customers by first-order month and tracks what they do next. How to read Shopify's cohort report, build your own, and use it to set budgets.
- [Contribution Margin by Product: Find Which Products Pay for Their Ads](https://teraads.co/blog/contribution-margin-by-product): Store-level margin hides products that lose money once RTO and ad spend are counted. How to calculate contribution margin per product and what to do with it.
- [Contribution Margin for D2C Brands: CM1, CM2 and CM3 Explained](https://teraads.co/blog/contribution-margin-d2c): Contribution margin shows what each order leaves after the costs it causes. How to work out CM1, CM2 and CM3 for a Shopify brand, with RTO and ad spend included.
- [Discount Cost Calculator: How Many Extra Orders a Sale Needs](https://teraads.co/blog/discount-cost-calculator): A discount comes straight out of margin. Calculate how many extra orders a sale needs to break even, including ad costs, RTO and buyers who'd pay full price anyway.
- [Festive Season Ads Planning for Diwali 2026: A Profit-First Calendar](https://teraads.co/blog/festive-season-ads-planning): Plan Meta and Google ads for Diwali 2026 around costs that rise, buyers who browse early and COD orders that refuse late. A week-by-week calendar with budget rules.
- [How to Find Wasted Ad Spend in Meta and Google Ads: A 30-Minute Audit](https://teraads.co/blog/find-wasted-ad-spend): Most ad accounts leak 10–30% of spend in the same seven places. A 30-minute audit across Meta Ads and Google Ads to find them, with what to fix first.
- [Free Shipping Threshold: How to Set One That Raises Profit](https://teraads.co/blog/free-shipping-threshold): A free shipping threshold nudges buyers to add more to the cart. How to pick the number from your order data, what it costs, and how to test it.
- [LTV to CAC Ratio for D2C Brands: How to Calculate It Honestly](https://teraads.co/blog/ltv-cac-ratio): LTV:CAC compares what a customer is worth with what it cost to win them. How to calculate it on contribution margin, over a fixed window, and what's healthy.
- [MER vs ROAS: Which Number Should Run Your Ad Budget?](https://teraads.co/blog/mer-vs-roas): ROAS tells you which ads Meta and Google take credit for. MER tells you whether all your ad spend pays. When to use each, and how to set an MER target.
- [Monthly P&L for a D2C Brand: A Simple Layout That Includes RTO](https://teraads.co/blog/monthly-pnl-for-d2c): A monthly profit and loss statement for a Shopify brand: gross sales to operating profit, with RTO, returns, shipping and ad spend in the right places.
- [POAS (Profit on Ad Spend): The Metric That Replaces ROAS](https://teraads.co/blog/poas-profit-on-ad-spend): POAS divides the profit an ad brought by what it cost. How to calculate it, why break-even is always 1.0, and why it ranks campaigns differently from ROAS.
- [Profit-First Ad Budget: Set Spend From the Profit You Want to Keep](https://teraads.co/blog/profit-first-ad-budget): Instead of setting ad spend as a share of revenue, start from the profit you need and work back to the most you can spend. A simple method, with RTO included.
- [Repeat Purchase Rate: How to Measure It on Shopify and Raise It](https://teraads.co/blog/repeat-purchase-rate): Repeat purchase rate is the share of customers who order again. How to calculate it properly from Shopify orders, what's typical by category, and how to raise it.
- [Scaling Ad Spend Profitably: Watch the Next Rupee, Not the Average](https://teraads.co/blog/scaling-ad-spend-profitably): Average ROAS can look healthy while the last rupee you added loses money. How to measure marginal returns, scale in steps, and know when to stop raising budgets.
- [Shopify Profit Tracking: How to See Real Profit, Not Just Sales](https://teraads.co/blog/shopify-profit-tracking): Shopify shows sales, not profit. How to track real profit per day and per order: product cost, shipping, fees, ad spend and RTO, and what to automate.
- [True ROAS After RTO and COD: The Number Ads Manager Won't Show You](https://teraads.co/blog/true-roas-after-rto-cod): Platform ROAS counts orders that never get delivered. How to work out true ROAS after RTO, COD failures and returns, with a worked example in rupees.
- [D2C Unit Economics Template: Profit Per Order and Per Customer](https://teraads.co/blog/unit-economics-template): Unit economics show what one order and one customer earn after product, shipping, RTO and ad costs. A simple template for Indian D2C brands, with a worked example.

### RTO and COD
- [Address Verification for COD Orders: Stop Bad Addresses Before Dispatch](https://teraads.co/blog/address-verification): Incomplete and wrong addresses turn into failed deliveries and RTO. How to catch them at checkout, confirm them before dispatch, and fix them fast after an NDR.
- [COD Order Confirmation: Cut RTO Before You Ship](https://teraads.co/blog/cod-order-confirmation): Confirming cash-on-delivery orders before dispatch stops fake and impulse orders cheaply. When to confirm, how, what to say, and what to do with no reply.
- [COD Remittance Cycle: How Long Your Cash Waits, and What It Costs](https://teraads.co/blog/cod-remittance-cycle): Cash-on-delivery money reaches you days after delivery. How the remittance cycle works, how much cash it ties up, and when paying for early COD makes sense.
- [COD vs Prepaid Orders: The Real Cost Difference for Indian D2C Brands](https://teraads.co/blog/cod-vs-prepaid): Cash on delivery sells more but returns far more. What a COD order really costs against a prepaid one, and the nudges that move buyers to prepaid without losing sales.
- [Choosing Couriers to Cut RTO: Compare on Delivery, Not Just Price](https://teraads.co/blog/courier-selection-rto): The cheapest courier can cost you more if it delivers fewer parcels. How to compare couriers on delivery rate, speed and NDR, and route orders by region.
- [Fake COD Orders: How to Spot Them and Stop Paying to Ship Them](https://teraads.co/blog/fake-orders-cod): Fake and prank cash-on-delivery orders cost two shipping legs each. The warning signs, simple checks before dispatch, and the rules that stop repeat offenders.
- [NDR Management: How to Save Failed Deliveries Before They Become RTO](https://teraads.co/blog/ndr-management): An NDR is the courier telling you a delivery attempt failed. Why the first 24 hours decide whether it becomes an RTO, the common reasons, and a simple daily routine.
- [Partial COD: Take a Small Advance and Cut Cash-on-Delivery Returns](https://teraads.co/blog/partial-cod): Partial COD asks buyers to pay a small advance online and the rest on delivery. How it lowers RTO, how big the advance should be, and how to test it without losing sales.
- [Pin Code RTO Analysis: Find the Areas Where COD Loses Money](https://teraads.co/blog/pincode-rto-analysis): RTO is never spread evenly. How to analyse returns by pin code and city, set a fair minimum sample, and decide where to restrict COD or change courier.
- [Prepaid Discount Strategy: How Much to Offer Without Losing Money](https://teraads.co/blog/prepaid-discount-strategy): A prepaid discount cuts RTO and speeds up cash, but every existing prepaid buyer gets it too. How to calculate a discount that pays for itself, and the alternatives.
- [How to Reduce RTO in India: 12 Tactics That Work for D2C Brands](https://teraads.co/blog/reduce-rto-india): RTO on cash-on-delivery orders runs near a quarter of shipments. Twelve tactics to cut it, from faster first attempts to COD confirmation and smarter ad targeting.
- [Returns vs RTO: Two Different Losses and How to Count Each](https://teraads.co/blog/returns-vs-rto): An RTO comes back before delivery; a return comes back after the buyer has it. How the costs, refunds and accounting differ, and why mixing them hides problems.
- [RTO by Campaign: Find the Ads That Bring Orders Nobody Accepts](https://teraads.co/blog/rto-by-campaign): Some ad campaigns bring far more returned COD orders than others. How to measure RTO by campaign, what it does to real ROAS, and how to fix the worst ones.
- [What RTO Really Costs: A Line-by-Line Calculator for D2C Brands](https://teraads.co/blog/rto-cost-calculator): RTO costs more than lost sales: freight both ways, packaging, damage, ad spend and COD fees. A line-by-line calculator with a worked example in rupees.
- [RTO Rate Benchmarks for India: COD, Zones, Order Value and Speed](https://teraads.co/blog/rto-rate-benchmarks-india): What RTO rate is normal for an Indian D2C brand? Benchmarks by payment mode, zone, order value and delivery speed from Shipway's FY25 data.
- [Shiprocket RTO Report: Build One That Shows Where Returns Come From](https://teraads.co/blog/shiprocket-rto-report): Turn Shiprocket shipment data into an RTO report by courier, pin code, payment mode, product and campaign, and use it to decide what to change first.

### Meta Ads
- [Advantage+ Sales Campaigns (Formerly Advantage+ Shopping): A Guide](https://teraads.co/blog/advantage-plus-shopping-campaigns): Meta's Advantage+ Shopping became Advantage+ Sales in 2025. How it works now, when it beats manual campaigns, the settings that matter and how to judge it.
- [CBO vs ABO on Meta: Campaign Budget or Ad Set Budget?](https://teraads.co/blog/cbo-vs-abo): Campaign budget (CBO, now Advantage+ budget) lets Meta split money between ad sets; ABO fixes it yourself. When each works best, and how to use both.
- [Creative Fatigue on Meta Ads: How to Spot It and What to Change](https://teraads.co/blog/creative-fatigue-meta): Creative fatigue is when an ad stops working because the same people have seen it too often. The signs in Ads Manager, what to change first, and a refresh rhythm.
- [Lookalike Audiences on Meta: Do They Still Work, and How to Build Them](https://teraads.co/blog/lookalike-audiences): Lookalike audiences find people similar to your best customers. How to pick a source and size, how they compare with broad targeting, and how to test them.
- [Meta Ads Account Structure for D2C: Fewer Campaigns, Clearer Results](https://teraads.co/blog/meta-ads-account-structure): A simple Meta Ads account structure for small D2C brands: one prospecting campaign, one retargeting campaign and a testing campaign, with clear names and budgets.
- [Meta Ads Attribution Settings After March 2026: What Counts as a Click](https://teraads.co/blog/meta-ads-attribution-settings): Meta now counts click-through conversions only after link clicks, with likes and saves moved to engage-through. What each setting means and which one to use.
- [How to Scale Meta Ads Budgets Without Breaking Performance](https://teraads.co/blog/meta-ads-budget-scaling): Scaling Meta ads means spending more while keeping profit. Vertical vs horizontal scaling, how fast to raise budgets, what to watch, and when to stop.
- [Meta Ads CPM in India: What Drives It and When It Actually Matters](https://teraads.co/blog/meta-ads-cpm-india): CPM is what Meta charges per 1,000 impressions. What pushes it up in India, why cost per order matters more, and how to tell whether a CPM rise is hurting you.
- [Meta Ads for Jewellery Brands: Creative, Trust and COD That Works](https://teraads.co/blog/meta-ads-for-jewellery): Jewellery sells on detail, trust and occasion. How D2C jewellery brands in India can plan Meta ads creative, handle COD risk and judge campaigns on kept orders.
- [Meta Ads Frequency: What Number Is Too High, and What to Do About It](https://teraads.co/blog/meta-ads-frequency): Frequency is how often the same person sees your Meta ads. Why there's no single magic number, how to read it with CTR and cost, and when to rotate or widen.
- [Meta Ads Kill Rules: When to Turn Off an Ad, Based on Your Margins](https://teraads.co/blog/meta-ads-kill-rules): Kill rules decide when a Meta ad or ad set has spent enough without results. How to set them from your break-even cost per order, and how to automate them safely.
- [Meta Ads Learning Phase: What It Is and How to Get Out of It](https://teraads.co/blog/meta-ads-learning-phase): Meta's learning phase needs about 50 optimisation events in seven days per ad set. What resets it, why ad sets get stuck in Learning Limited, and how to fix it.
- [Meta Ads Retargeting for Shopify: Audiences, Windows and Budgets](https://teraads.co/blog/meta-ads-retargeting): Retargeting reaches people who visited your store but didn't buy. Which audiences to build, what windows to use, how much to spend and how to judge it honestly.
- [Meta Ads Testing Framework: Test Creative Without Wasting Budget](https://teraads.co/blog/meta-ads-testing-framework): A simple testing system for Meta ads: what to test first, how to give each ad a fair budget, when to call a winner, and how to judge on kept orders, not clicks.
- [Meta Audience Overlap: How to Find It and When to Fix It](https://teraads.co/blog/meta-audience-overlap): Overlapping ad sets compete in the same Meta auctions and raise your costs. How to check audience overlap, read the numbers, and fix it without losing reach.
- [UGC Ads for D2C Brands: Briefing Creators and Testing What Sells](https://teraads.co/blog/ugc-ads): User-generated content ads feel like recommendations, not adverts. How to brief creators, get usage rights in writing, edit the first three seconds and test UGC.

### Google Ads and Shopping
- [Brand vs Non-Brand Search: Stop Brand Traffic Flattering Your ROAS](https://teraads.co/blog/brand-vs-nonbrand-search): Searches for your own brand convert brilliantly and flatter Google Ads results. Why to separate brand from non-brand, how to do it, and how to judge each.
- [Google Demand Gen Campaigns: What They Are and When to Use Them](https://teraads.co/blog/demand-gen-campaigns): Demand Gen runs image and video ads on YouTube, Discover, Gmail and Display. Where it fits beside Performance Max, how to set it up and what to measure.
- [Google Ads 'Limited by Budget': When to Raise It and When Not To](https://teraads.co/blog/google-ads-budget-limited): The Limited by budget status means Google could show your ads more if you spent more. When raising the budget makes money, when it doesn't, and what to fix first.
- [Google Ads Conversion Tracking on Shopify: Set It Up Once, Correctly](https://teraads.co/blog/google-ads-conversion-tracking-shopify): Google's bidding learns from tracked purchases. How to set up Google Ads conversions on Shopify, avoid double counting, and check values match your orders.
- [Google Ads for Jewellery Brands: Shopping, Search and Feed That Sell](https://teraads.co/blog/google-ads-for-jewellery): Jewellery shoppers search by metal, stone, style and occasion. How D2C jewellery brands can set up Shopping, Search and Performance Max, judged on kept orders.
- [Google Ads Quality Score: What the Three Parts Mean and What to Fix](https://teraads.co/blog/google-ads-quality-score): Quality Score rates your Search keywords from 1 to 10 on expected CTR, ad relevance and landing page experience. How to read it, fix each part, and not chase it.
- [Find Wasted Search Terms in Google Ads and Stop Paying for Them](https://teraads.co/blog/google-ads-wasted-search-terms): The search terms report shows what people actually typed before clicking your ads. How to find the terms that waste money and turn them into negative keywords.
- [Google Shopping Disapproved Products: Causes, Fixes and What It Costs](https://teraads.co/blog/google-shopping-disapproved-products): Disapproved products can't show in Shopping or Performance Max. The common causes for Shopify stores, how to fix each in Merchant Center, and how to prevent repeats.
- [Google Shopping Product Titles: A Formula That Wins More Searches](https://teraads.co/blog/google-shopping-titles): Product titles decide which Google Shopping searches you appear in. A title formula by category, what goes in the first 70 characters, and how to test.
- [Google Merchant Center Feed Attributes: What to Fill In and Why](https://teraads.co/blog/merchant-center-feed-attributes): Which Merchant Center product attributes are required, which ones quietly limit your Shopping and Performance Max reach, and how to fix a Shopify feed.
- [Merchant Center Misrepresentation Suspension: How to Fix It Properly](https://teraads.co/blog/merchant-center-misrepresentation): A misrepresentation suspension stops all Shopping ads. What Google's policy covers, the site and account fixes to make before asking for review, and what to avoid.
- [Negative Keywords for Shopify Stores: A Starter List and How to Use It](https://teraads.co/blog/negative-keywords-list): Negative keywords stop Google ads showing on searches that never buy. A starter list for online stores, how negative match types work, and how to grow it.
- [Performance Max for Shopify Stores: Setup, Controls and Common Mistakes](https://teraads.co/blog/performance-max-shopify): How Google's Performance Max works for a Shopify store, which controls you now have (negatives, search terms, channel reports), and the mistakes that waste budget.
- [Performance Max Asset Groups for Shopify: How to Split and Fill Them](https://teraads.co/blog/pmax-asset-groups): Asset groups decide which products, creative and signals Performance Max uses together. How to split them by product theme or margin, and what assets each needs.
- [Target ROAS Bidding in Google Ads: How to Set It Without Starving Campaigns](https://teraads.co/blog/target-roas-bidding): Target ROAS tells Google the return to aim for. How to pick a realistic target from break-even, when to change it, and why too high a target cuts sales.
- [YouTube Ads for D2C Brands: Shorts, In-Stream and What to Measure](https://teraads.co/blog/youtube-ads-d2c): YouTube ads for online sales now run through Demand Gen and Performance Max. Which formats suit D2C brands, what videos to make, and how to judge YouTube.

### Tracking and attribution
- [Meta Ads Attribution Windows in 2026: What Changed and What to Use](https://teraads.co/blog/attribution-windows-meta-2026): Meta removed the 7-day and 28-day view windows in January 2026. What attribution windows are, which one to use, and how to compare Meta with Shopify.
- [First-Click vs Last-Click Attribution: Which Should a D2C Brand Use?](https://teraads.co/blog/first-click-vs-last-click): First-click credits the ad that found the customer; last-click credits the one that closed the sale. How each changes your budget decisions, and what to use instead.
- [GA4 vs Shopify: Why the Sales Numbers Don't Match](https://teraads.co/blog/ga4-vs-shopify): GA4 almost always shows fewer purchases and less revenue than Shopify. The eight usual reasons, how to tell normal gaps from broken tracking, and which number to use.
- [Incrementality Testing for D2C Ads: Did the Ads Cause the Sales?](https://teraads.co/blog/incrementality-testing): Incrementality testing measures sales your ads actually caused, not just sales they were credited with. Holdouts, geo tests and budget tests a small brand can run.
- [iOS Privacy and Ads: What Apple's Changes Mean for Meta and Google](https://teraads.co/blog/ios-privacy-ads): App Tracking Transparency and Link Tracking Protection limit how ads are measured on iPhones. What changed, how it affects Indian D2C brands, and what to do.
- [Marketing Mix Modelling for Small Brands: When It Helps and When It Doesn't](https://teraads.co/blog/marketing-mix-modeling-small-brands): Marketing mix modelling estimates what each channel adds from weekly sales and spend, without tracking. What it needs, free tools, and when it suits small brands.
- [Why Meta Ads and Shopify Never Agree on Your Sales (and Which to Trust)](https://teraads.co/blog/meta-ads-vs-shopify-sales-mismatch): Meta reports purchases Shopify can't find, and Shopify shows sales Meta never saw. The seven causes of the gap and which number to trust for each decision.
- [Meta Conversions API for Shopify: Setup, Deduplication and Checks](https://teraads.co/blog/meta-conversions-api-shopify): The Conversions API sends purchases from the server, so Meta sees sales the pixel misses. How to set it up on Shopify, avoid double counting and check it.
- [Post-Purchase Surveys: Ask Customers How They Found You](https://teraads.co/blog/post-purchase-survey): A one-question survey after checkout shows where customers really heard of you, including channels no pixel tracks. How to set it up, word it and use the answers.
- [Server-Side Tracking for Shopify: What It Fixes and What It Doesn't](https://teraads.co/blog/server-side-tracking): Server-side tracking sends purchases to Meta and Google from a server, not the browser. What it recovers, the options on Shopify, and the limits no setup removes.
- [Shopify's Attribution Reports: How to Read Them and Pick a Model](https://teraads.co/blog/shopify-attribution-report): Shopify credits orders to channels using five attribution models. Where to find the reports, how the models differ, and how to use them beside Meta and Google.
- [Shopify Customer Events and Pixels: Check Your Tracking Isn't Throttled](https://teraads.co/blog/shopify-customer-events-pixels): Shopify runs ad pixels through Customer events. How app and custom pixels differ, why the Optimized data setting can quietly cut events, and how to check yours.
- [UTM Parameters for Shopify: A Setup for Meta Ads and Google Ads](https://teraads.co/blog/utm-parameters-shopify): UTM tags let Shopify know which campaign brought each order. A naming standard, the exact tags to use on Meta Ads and Google Ads, and the mistakes that break tracking.
- [View-Through Conversions: Should You Count Sales From Ads Nobody Clicked?](https://teraads.co/blog/view-through-conversions): View-through conversions credit ads people saw but didn't click. How Meta and Google count them, why they inflate ROAS, and how to judge campaigns without them.

### AI for ads
- [AI Ad Copy for D2C Brands: Prompts, Variations and Testing](https://teraads.co/blog/ai-ad-copy): AI can write dozens of ad variations in minutes, most of them forgettable. How to brief it with real customer language, keep claims honest, and test what it writes.
- [AI Creative Briefs: Turn Ad Results Into Better Images and Videos](https://teraads.co/blog/ai-creative-briefs): Use Claude or ChatGPT to turn ad performance and customer reviews into clear creative briefs for designers, editors and UGC creators, then test what comes back.
- [Using AI to Analyse Shopify Profit: Products, Discounts and Returns](https://teraads.co/blog/ai-for-shopify-profit): Claude or ChatGPT can work out profit by product, discount and payment method from your Shopify exports. What to export, what to ask, and how to check the numbers.
- [A Weekly Ads Report With AI: Template, Prompts and Checks](https://teraads.co/blog/ai-weekly-ads-report): Build a 15-minute weekly ads report with Claude or ChatGPT: what data to pull, a reusable prompt, the sections to include and the checks that keep it honest.
- [How to Use ChatGPT for Ad Analysis: Exports, Prompts and Checks](https://teraads.co/blog/chatgpt-for-ad-analysis): ChatGPT can find patterns in your Meta, Google and Shopify exports in minutes. How to prepare the data, what to ask, how to check answers and what to keep private.
- [How to Use Claude With Meta Ads: Connect, Ask and Stay in Control](https://teraads.co/blog/claude-for-meta-ads): Meta's official ads connector lets Claude read and manage your ad account. How to connect it, what to ask first, and how to keep changes under your control.
- [MCP Connectors Explained: How AI Assistants Reach Your Ad Accounts](https://teraads.co/blog/mcp-connectors-explained): MCP lets Claude, ChatGPT and other assistants use tools like Meta Ads and Google Ads. What it is, how sign-in and permissions work, and the risks to manage.
- [Prompts for Ads Analysis: 25 Questions to Ask Claude or ChatGPT](https://teraads.co/blog/prompts-for-ads-analysis): Ready-to-use prompts for analysing Meta Ads, Google Ads and Shopify data with AI, plus the context to give first and the format that makes answers easy to check.
- [Safe AI Access to Ad Accounts: Permissions, Rules and Reviews](https://teraads.co/blog/safe-ai-access-ad-accounts): Connecting Claude or ChatGPT to Meta Ads and Google Ads is useful and risky. A simple access policy: who connects, what AI may change, and how to review it.

### Tools and alternatives
- [Best Profit Analytics for Shopify Brands in India (2026 Comparison)](https://teraads.co/blog/best-profit-analytics-shopify-india): Profit analytics options for Indian Shopify brands compared: Shopify's own reports, spreadsheets, Triple Whale, Northbeam, Polar Analytics and Tera Ads, with prices.
- [Free Ads Dashboards for Shopify Brands: What Each Option Shows](https://teraads.co/blog/free-ads-dashboard): Free ways to see Meta Ads, Google Ads and Shopify results together: built-in reports, Looker Studio, Google Sheets and free tools, and what each one misses.
- [Build an Ads Dashboard in Google Sheets: Meta, Google and Shopify](https://teraads.co/blog/google-sheets-ads-dashboard): A step-by-step Google Sheets dashboard for Meta Ads, Google Ads and Shopify: the tabs to create, the formulas for real ROAS and MER, and how to keep it up to date.
- [Northbeam Alternative for Indian D2C Brands: Cost, Fit and Trade-offs](https://teraads.co/blog/northbeam-alternative): Northbeam starts at $1,500 a month and suits big ad budgets. What Indian Shopify brands need, how Tera Ads compares, and when Northbeam is the better choice.
- [Polar Analytics Alternative for Indian Shopify Brands: An Honest Look](https://teraads.co/blog/polar-analytics-alternative): Polar Analytics is a data platform priced by GMV, from $750 a month on Shopify. What Indian D2C brands need, how Tera Ads compares, and when Polar is the better fit.
- [Shopify Analytics vs Dedicated Ads Tools: What Shopify Covers](https://teraads.co/blog/shopify-analytics-vs-dedicated-tools): Shopify Analytics is the truth for store sales but doesn't show ad spend, profit after returns or campaign ROAS. What it covers, what it misses, and the fix.
- [Spreadsheet vs Dashboard for Ads Reporting: When to Switch](https://teraads.co/blog/spreadsheet-vs-dashboard): Spreadsheets are free and flexible; dashboards are fast and consistent. The real costs of each for a D2C brand, the signs you've outgrown a sheet, and how to switch.
- [Triple Whale Alternative for Indian D2C Brands: An Honest Comparison](https://teraads.co/blog/triple-whale-alternative-india): Triple Whale is powerful and priced in dollars by GMV. What Indian Shopify brands need from a profit dashboard, how Tera Ads compares, and when Triple Whale wins.