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For Shopify stores running Meta and Google ads

Your Shopify profit after ad spend and returns.

Tera Ads is a free Shopify profit tracker for stores that run Meta and Google ads. It starts from the orders in your store, takes away ad spend, product cost, shipping, payment fees, returns and refunds, and shows what’s left each day. Meta and Google each claim credit for the same sale; your store’s orders count it once.

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Free for one business. No card needed.

Estimated profit · last 7 days

$9,840

Up 14% on the previous 7 days. Every $1 on ads brought back $4.08.

How it’s worked out: Store sales minus product cost (from your business's margin), ad spend, shipping, payment fees, returns and refunds.

Sales and ad spend

Example store, made-up numbers.

What you get

  • Profit from your orders

    Store sales minus product cost, ad spend, shipping, payment fees, returns and refunds, with product cost from the margin you set.

  • Every campaign in one table

    Meta and Google campaigns side by side, biggest spend first, with winners and campaigns wasting money marked.

  • What needs a look

    Home keeps up to three short notes: a sync that stopped, the campaign spending most with no sales, and your strongest campaign.

  • Goals and pacing

    Set a monthly ad budget and goals for return on ad spend, cost per order, sales and profit, then see how you’re pacing.

See everything Tera Ads does

Questions

How is profit worked out?
Store sales minus product cost, ad spend, shipping, payment fees, returns and refunds. Product cost comes from the margin you set for your business; until you set one, Tera Ads uses 70%. It’s an estimate to steer by, not your bank balance.
Why don’t my numbers match Meta Ads Manager?
Meta and Google each count sales their own way, and both can claim the same order. Tera Ads counts sales from your store. Anything that comes from Meta or Google is labelled as reported by them.
Which accounts can I connect?
Shopify for orders and sales, Meta Ads and Google Ads for spend and campaigns, Google Analytics for site traffic, and Shiprocket for returned cash-on-delivery orders and shipping costs.
What does it cost?
One business is free, with no card needed. Paid plans add AI reports and ad drafts, billed monthly in the currency the pricing page shows you, and you can cancel anytime.

Guides

Start free with one business.

Connect Shopify and your ad accounts. No card needed.

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