For Indian D2C brands on Shopify
Your profit after COD returns.
Tera Ads shows Indian Shopify brands their profit after cash-on-delivery returns. Connect Shiprocket and every returned COD order (RTO) and its shipping cost comes off your profit, booked to the month the order was placed, so each month shows what its orders really earned. Meta and Google ad spend, product cost and payment fees come off too.
Free for one business. No card needed.
Estimated profit · last 7 days
$9,840
Up 14% on the previous 7 days. Every $1 on ads brought back $4.08.
How it’s worked out: Store sales minus product cost (from your business's margin), ad spend, shipping, payment fees, returns and refunds.
Sales and ad spend
What you get
RTO in the right month
Each return is booked to the month the order was placed, so last month’s profit updates as its returns come back.
Shipping from Shiprocket
Shipping charges from Shiprocket come off profit along with product cost, ad spend and payment fees.
ROAS after RTO
Campaign details show each campaign’s return on ad spend after RTO, next to frequency and checkouts.
Free RTO calculators
Work out what an RTO really costs and compare COD with prepaid profit, free and with no sign-up.
Questions
- How does Tera Ads get my RTO numbers?
- From Shiprocket. Create an API user in Shiprocket under Settings, then API, and enter its email and password in Tera Ads under Settings, then Connections.
- Which month does an RTO count in?
- The month the order was placed, so each month’s profit shows what its orders really earned once their returns are in.
- Does it work without Shiprocket?
- Yes. Profit still comes from your Shopify orders minus refunds, product cost, ad spend and fees. Shiprocket adds the COD orders that come back undelivered.
- What does it cost?
- One business is free, with no card needed. Paid plans add AI reports and ad drafts and are billed monthly in rupees in India.
Guides
- True ROAS After RTO and COD: The Number Ads Manager Won't Show You
Platform ROAS counts orders that never get delivered. How to work out true ROAS after RTO, COD failures and returns, with a worked example in rupees.
- RTO by Campaign: Find the Ads That Bring Orders Nobody Accepts
Some ad campaigns bring far more returned COD orders than others. How to measure RTO by campaign, what it does to real ROAS, and how to fix the worst ones.
- Shiprocket RTO Report: Build One That Shows Where Returns Come From
Turn Shiprocket shipment data into an RTO report by courier, pin code, payment mode, product and campaign, and use it to decide what to change first.
- How to Reduce RTO in India: 12 Tactics That Work for D2C Brands
RTO on cash-on-delivery orders runs near a quarter of shipments. Twelve tactics to cut it, from faster first attempts to COD confirmation and smarter ad targeting.
Start free with one business.
Connect Shopify and your ad accounts. No card needed.
Start free